Work History

Founder/Marketing and Product Design
Char and Whiskers | Feb 2022 - Present

• Published in Philadelphia Magazine, The Philadelphia Inquirer, and City Cast Philly

• Build a nationally recognized pet brand focused on art and products designed by artists

• Create and execute brand strategies to attract customers, retailers, and pet parents

• Manage consistent blog content stream, including collaboration with content and SEO

• Acquire over 50 retailer partnerships for pet accessories and art wholesale

• Attend 80+ markets and private events for field marketing objectives such as direct sales and promotions

• Partner with major local brands such as Philadelphia Magazine, Bok, PASE, PAWS, and more

• Created a successful ongoing drive to donate pet food and goods to local shelters for pets in need

Chief Marketing Officer (Volunteer)
Pennsylvania Dragon Boat Club | Feb 2022 - Present

• Instagram 30-Day Metrics: Reach: 1.4M; Engaged: 60.5K; Followers: 14K

• Create and implement SEO strategy which includes copywriting, web design, and website optimization

• Manage the community and build partnerships with brands, fellow dragon boat teams, and athletes

• Develop strategy and content that delivers and amplifies the brand's voice and positioning 

• Lead content creation for vertical video platforms, including TikTok, Instagram Reels, and Instagram Stories

• Write copy, select hashtags, tag appropriate accounts, and edit using effects and text in-app

• Manage posting and engaging with the community via comments, DMs, and responsive content

• Monitor competitive brand activity, trends, key platform and category influencers, and identify emerging trends

• Create and present decks for partnerships and fundraising to compete in the World Championships in 2024

SEO and Content Marketing Director
Penji | June 2016 - Feb 2022 

• Published in Forbes, Inc., Philadelphia Magazine, and Technical.ly 

• Founding team member growing the startup from the ground up to an estimated $30M valuation

• Grew web traffic from 0 to 2M organic sessions annually 

• Work with designers, developers, and content to implement strategies  based on quantitative and qualitative data

• Implement on and off-page SEO such as writing meta content, supervising SEO-friendly page construction, creating target keyword lists, improving site URL structure, improving link architecture, and  backlink strategy

• Create competitor analysis, communicate experiment roadmap and findings to cross-functional teams

• Conduct content and technical site audits and industry trends to report directly to the CEO 

• Manage a team of SEO writers across different brands

Product Development/Pre Production
Destination Maternity Corp | Jan 2015 - Nov 2015

• Participate in the creation and completion of merchandise development plan for Jessica Simpson, Two Hearts, and Oh Baby denim and non-denim bottoms

• Create and maintain Tech Packs for new product development through PLM and DeSL

• Support sampling/prototypes processes and protocols by tracking concept samples and working with mills and vendors to ensure on time delivery of samples

• Regularly communicates with vendors and support functions to ensure calendar deadlines are met and data accuracy

• Communicate daily with cross-functional departments - Design, Merchandising, Technical Design and with Product Development team co-workers and supervisors

• Track and manage current + new product samples, lab dips, and all details of development