My strengths are my diverse marketing skill set and adaptability.
Here are a few highlights.
Pioneered Dragon Boat Short-Form Video Content Creation
Category: Social Media Strategy, Short-Form Video Creation
Year Completed: 2022 - Present
Info: Targeted the global dragon boat community using athletic short-form content on Instagram Reels, with the most popular reel amassing 1.4 million plays and 13,000+ followers. The PDBC brand had a global impact, motivating dragon boat teams worldwide to produce content for their teams.
Tech Stack: Instagram, TikTok, CapCut, Canva
Liquid Death x Pennsylvania Dragon Boat Club
Category: Social Media Strategy, Short-Form Video Creation
Year Completed: 2022
Info: Pennsylvania Dragon Boat Club enters the world stage for the first time with Liquid Death in hand.
Tech Stack: Instagram, TikTok, CapCut
Sound Design: Dragonfly Audio Post
Char and Whiskers Pet Donation Program
Brand: Char and Whiskers
Category: Community Impact
Year Completed: 2023
Info: Collaboration with the community in partnership with animal welfare organizations including PAWS, SPCA, Fishtails Animal Rescue, Philly Bully Team, Green Street Rescue, and Street Tails Animal Rescue. Nearly 1,000 pounds of dog and cat food and hundreds of pet items were donated to the rescues.
Poop Loop
Brand: Char and Whiskers
Category: Product Design, Product Development
Year Completed: 2023
Info: Silicone keychain attached to dog leashes to hold bagged waste. Poop Loop designs are inspired by cultural experiences.
Medium: Silicone and Aluminum
SEO Accountable for 80% of Overall Subscriber Acquisition
Brand: Penji
Category: SEO, Content Marketing
Year Completed: 2016 - 2022
Info: Started SEO from scratch with a strategy to rank for micro-niche and brand-specific keywords through content marketing, copywriting, competitor analysis, website auditing, on-page optimization, link building, and more. 2,000,000+ annual page views, 1000+ content published.
Tech Stack: Google Analytics, Google Search Console, Google Keyword Planner, SE Ranking, Ahrefs, Ubersuggest, WordPress, Webflow
Penji Monster Vending Machine
Brand: Penji
Category: Display Design, Trade Show, Field Marketing
Year Completed: 2019
Info: A human-operated vending machine dispensing random items such as watermelons and guitars in exchange for a business card instead of cash. Showcased at Philly Tech Week.
Medium: Mixed Materials
Camden Catalyst Startup Pitch Competition
Category: Events
Year Completed: 2019
Info: Startup pitch competition created to help startups set up their headquarters and succeed in Camden. 4 Finalists out of 100+ tech startups will pitch to a panel of judges. The panel of judges will determine who will bring home $25,000 to build their company.